Everything a
Personal Trainer needs,
all in one app.

The most complete personal trainer platform, in the gym and online: training programmes, meal plans, health history, progress tracking, chat, calendar and payments, with volume and recovery calculated from RPE. Built by people who actually train clients.

Launch offer

Everything free until 22 November 2026 (inclusive)

50 clients · 100 AI prompts · no credit card — then €24.99/month with 100 clients included

✓ Sign up in 2 minutes  ·  ✓ No credit card  ·  ✓ Cancel anytime

902
Exercises with video
1,776
Italian foods
50+
Features
  • 🇮🇹 100% Italian
  • GDPR-compliant
  • EU servers (Frankfurt)
  • Subscriptions via Stripe (PCI-DSS)
Apex Coach trainer dashboard: active clients, programmes, meal plans and monthly earnings

Who it's for

Built for people working with training and nutrition.

The software for fitness professionals who want to manage their clients properly.

Personal Trainer

Freelance or at the gym. Manage dozens of clients from a single professional platform.

  • Digital programmes with video
  • Client health history
  • Chat and calendar

Strength & Conditioning Coaches

Weekly progression, personal records, tonnage charts. For real athletes.

  • Weekly progression
  • Personal records
  • One-rep max calculator

Studios & Online Coaches

The installable PWA client portal makes you look like a serious brand — without building your own app.

  • Installable PWA
  • Group chat
  • Payment management

The services in detail

What Apex Coach actually does.

For every feature: what it actually does, how it's used and which plan it's available on. From the programme to recovery, from check-ins to payments.

Tap a button below to see what it does

Free

The whole client on a single page

Client management

Invite the client by email and they complete their own profile from their app. Open their record and see health history, active programme, last workout, progress photos and payments — all on one page.

Email inviteThe client registers themselves — no manual data entry.
Everything on one pageHealth history, active programme, log, progress photos and payments.
Full historyWorkouts, measurements and personal records always available.
A tidy profileGoals, physical data and client preferences at a glance.
Apex Coach: trainer client management page with client card

The platform

Two experiences. One platform.

You design from desktop. Your clients train, log meals and check their progress from the mobile app. Same data, two interfaces built for the right moment.

Trainer viewWeb · Mac / Windows app
The trainer's dashboard on desktop
  • Powerful editors on a wide screen
  • Tabbed client view
  • Calendar, chat and payments always on
Client viewDedicated mobile app
The client home screen on mobile with today's workout
  • Guided workout with a timer
  • Food diary + progress photos
  • Notifications only for what matters

As soon as you edit a programme from your computer, the client sees it updated in the app. Zero exports, zero PDFs to send.

How it works

Up and running in under 5 minutes.

  1. 01

    Sign up for free

    Create your trainer account in 2 minutes. No credit card required to get started.

  2. 02

    Add your clients

    Invite clients by email: they complete their profile from their app and you follow them from a single record.

  3. 03

    Grow your business

    Programmes, meal plans, appointments, payments and chat all in one place. The client sees every change in their app straight away.

Why Apex Coach

Why choose Apex Coach.

Everything a personal trainer needs, in a single app designed for Italy. Every row matches a feature covered above in the service details.

Apex Coach
In practice
Language and market
Interface, food database and support in Italian
Built with Italian personal trainers in mind
One single app
Programmes, meal plans, health history, progress, chat, calendar and payments
Fewer separate tools to keep in sync
RPE-based training
Volume per muscle group, muscle fatigue and a recovery readout
Sets split by effort, with MEV/MAV/MRV as a reference
Building programmes
Guided question-based builder and free-text parser
Deterministic engine and hybrid parser
Client progress
Regular check-ins, steps, calories and adherence
Weight, measurements and photos in the same charts
Progress photos
Optional end-to-end encryption
Keys held by the client and the trainer
Price
Free for up to 50 clients during the launch offer, then Free or Pro
Free: 5 clients. Pro: €24.99/month
Try without a card
Yes, no card required
Sign up in 2 minutes

Limits and prices follow the current price list. The guided builder is included in the Pro plan; during the launch offer you get 5 trial runs.

Pricing

Free now. Then Pro, or Free forever.

No four-column price lists to decode. During the launch offer everything is free; once it ends, choose between Pro at a flat price and the Free plan (5 clients).

LAUNCH OFFER

Everything free

until 22 November 2026 (inclusive)

€0/ for now

  • Up to 50 clients added
  • 100 AI prompts included
  • All features unlocked, with 5 trial runs of the guided builder
  • No credit card required
  • Cancel anytime
Start for free

✓ 2 minutes · ✓ No card · ✓ Cancel anytime

AFTER THE LAUNCH OFFER

Full plan

from 23 November 2026

€24.99/ month

  • Up to 100 clients active
  • 100 AI prompts per month
  • All features, AI and Utility included, unlimited guided builder
  • Chat, calendar, payment log, PDF export
  • Or stay on the Free plan: 5 clients, no AI, Utility or guided builder
  • Anyone who signs up during the launch offer keeps their data
Lock in your spot now

SSL · automatic backups · servers in Europe

Frequently asked questions

The answers you'd look up on Google.

What's the best app for personal trainers?

It depends on how you work, but Apex Coach aims to be the most complete platform for personal trainers: programmes with 902 exercises and video, meal plans with 1,776 foods, digital health history, regular check-ins with weight, measurements and photos, volume and muscle fatigue calculated from RPE, chat, calendar and payment log, all in one app. During the launch it's free for every new trainer until 22 November 2026 (up to 50 clients, AI included).

How much does personal trainer software cost?

Apex Coach is free for every new trainer until 22 November 2026, with 50 clients and AI included. After the launch there's a free plan forever (up to 5 clients) or the Pro plan at €24.99/month with 100 clients and every feature.

How do you manage clients as an online personal trainer?

You need: a client profile with a clinical health history, digital training programmes with video, meal plans with macro calculations, dedicated chat, an appointment calendar, payment logging and a way to track progress remotely. Apex Coach brings all of this into one dashboard, so you don't need separate tools like Excel, WhatsApp or Google Calendar.

Does the client need a separate app?

The client has two options: the “Apex Coach Client” app on iPhone (App Store, accessed via the trainer's invite) or the browser portal, installable as a PWA on the home screen, including on Android. You don't need to pay to publish and maintain your own custom app.

Can I build training programmes with weekly progression?

Yes. Apex Coach supports programmes with ordinal days (Day 1, 2, 3...) and per-exercise weekly progression with overrides. The client completes the workout, you see the real logs (reps, weight, notes) and the week advances automatically.

Can I build meal plans with automatic macro calculation?

Yes. The database includes 1,776 foods (Swiss database plus Italian and international foods) with calories, protein, carbs, fat and fibre per 100 g. You can create meals, assign portion sizes and Apex Coach automatically calculates daily calorie and macro totals. Custom foods are supported too.

Is Apex Coach an Italian company?

Yes, 100%. The interface, food database and support are in Italian, and servers are hosted in Europe (Neon, Frankfurt). GDPR compliant.

How do I migrate from another piece of software to Apex Coach?

Sign up for free, add your clients and quickly rebuild your programmes from templates, using the guided builder, or by pasting text into the AI that structures it automatically. We offer free onboarding help during the launch offer (until 22 November 2026). After that date, the Pro plan is €24.99/month.

Is Apex Coach really free?

Yes. Every personal trainer who signs up during the launch uses the whole app for free until 22 November 2026, with up to 50 clients and AI included, with no credit card. After the launch you can keep using a free plan forever (up to 5 clients) or move to Pro (€24.99/month, 100 clients).

How do you build training programmes for clients?

With the programme editor, you build days and exercises, choosing from 902 exercises with video or your own custom ones, set sets, reps, rest, RPE and tempo, and manage week-by-week progression. You can also paste a free-text note (e.g. «panca 4×8 @70 RPE8 r90», panca = bench press) and the AI turns it into a structured programme in seconds, or start from the guided builder.

What devices does Apex Coach run on?

Any device with a browser: computer, tablet and smartphone. For clients there's the iOS app on the App Store and the browser PWA, installable on Android too. Trainer and client see the same data: when you edit a programme, the client finds it updated in their app.

Does Apex Coach handle client payments too?

Yes. You log every payment with service, amount, method (cash, bank transfer, card) and status, and the app calculates monthly income, pending amounts and average hourly earnings. These are entries in your own log — the app doesn't collect payments on your behalf and doesn't issue invoices.

Is there a free personal trainer app in Italian?

Yes: Apex Coach is a free, GDPR-compliant personal trainer app, with support and an interface in Italian. During the launch it's 100% free for every new trainer until 22 November 2026, with 50 clients, AI included and no credit card. After the launch there's a free plan forever for up to 5 clients. It isn't a limited trial: you get training programmes, meal plans, health history, chat, calendar and payments without paying anything to get started.

What's an Italian-built alternative to Trainerize or similar tools?

Apex Coach is personal trainer software that covers client management: training programmes, meal plans, chat, calendar, payments. It has an interface and support in Italian, a food database with 1,776 foods, an AI parser that turns free text into a programme and, during the launch, full free access for up to 50 clients. To migrate, you rebuild programmes from templates or paste them into the AI. For the features of other tools, check their official sites.

Is Apex Coach suitable for online coaching and strength & conditioning coaches?

Yes. Apex Coach is built for personal trainers in the gym as well as for online coaching and strength & conditioning coaches. Clients follow their programme and diet from the PWA portal wherever they are, log their workouts and send weight, measurements and photos through regular check-ins; you monitor everything remotely with chat, calendar and weekly progression. For strength & conditioning coaches there's per-exercise progression, one-rep max calculation, personal records, volume per muscle group and tonnage charts.

Does Apex Coach have AI for building programmes?

Yes, for building from free text. The AI Workout Parser turns a free-text note in natural language (e.g. «panca 4×8 @70 RPE8 r90, lat machine 3×12») into a structured programme in seconds, recognising sets, reps, load, rest, RPE, RIR and tempo. During the launch you get 100 AI prompts per month included for free. The guided builder, on the other hand, doesn't use AI: it's a deterministic engine built from a short questionnaire.

How does the guided programme builder work?

You answer a few questions on goal, level, days, duration and equipment, and the engine proposes a draft that starts from the client's data and training history. You see a preview with volumes and durations, then open it in the editor and edit it as you wish. It's included in the Pro plan; during the launch offer you get 5 trial runs.

How do I track client progress remotely?

With regular check-ins you choose how often the client sends weight, measurements and photos, and the progress charts update themselves. The client record also shows steps and calories burned per day, week and month, training adherence and, from logs with RPE, volume per muscle group, muscle fatigue and a recovery readout. New photos can be encrypted end-to-end.

How does the in-app assistant work?

Trainer and client each have an assistant that answers straight away on how to use the app, on calculations like one-rep max, protein and calorie needs and, when needed, on their own data. It doesn't replace the professional: for decisions about the programme it defers to the trainer.

Support

Got a question? We've got you.

Chat with an assistant, a direct email or a contact form: pick the channel you prefer. The assistant replies straight away and requests that need it are picked up by the team.

ChatAssistant always on

Open the chat in the bottom right: an assistant replies straight away and, if needed, puts you in touch with a human.

Contact form

Fill in the form at /contatti: choose the topic and describe your request, we'll reply by email.

Download

Apex Coach wherever you are.

The client app on iPhone, the desktop trainer app on Mac and Windows. Android and other versions are in development: in the meantime, Apex Coach can be installed from the browser.

iPhoneFor clients

“Apex Coach Client” on the App Store: workouts, food diary and progress. Access requires a trainer invite.

MacFor trainers

Desktop app for Apple Silicon and Intel: more room for programmes, meal plans and clients, from your desk.

WindowsFor trainers

Desktop app for Windows 10 and 11: installs in a minute and updates itself.

Zero risk · Free to start

Stop managing clients
with WhatsApp and Excel.

Create your account in 30 seconds and try Apex Coach with your real clients. Choose a plan once you know you need to. Not a moment before.

No credit card · Free for up to 50 clients during the launch offer